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Is there scientific data to prove heel striking?

To date, no scientific data exists to suggest that a runner should strike with their heel while landing.  Why do more than 75% of runner’s land on their heel during foot strike while running?   We’re not sure, but here’s a video demonstrating some of the ads that shoe companies were running over the past 30 years advocating a heel strike.  They had no scientific bases for these ads.  They were never sued.  Our world of runners were forever changed.

 

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