Pedestrian deaths and injuries from traffic collisions increase more than 1,000 percent after dark, and with the fading daylight hours comes increased risk. In addition to decreased nighttime visibility for pedestrians, drivers also must adjust to a rapid change in nighttime driving conditions and may be ill prepared to see and avoid pedestrians during the early evening hours, at times when they are accustomed to having abundant daylight.
That’s why reflective technology pioneers Safe Reflections introduced ReflectYourGear, a new initiative to help ensure outdoor and fitness enthusiasts sharing the road with cars are seen more clearly and from greater distances in the dark and in low-light conditions.
Starting with high-quality 3M™ Scotchlite™ Reflective Material, ReflectYourGear significantly increases drivers’ ability to see runners and cyclists in time to react and avoid an accident. Available in black, blue, red, bronze and a variety of colors, ReflectYourGear material is discrete on clothing during the day. The material was developed to reflect the light from headlights back towards the driver of a motor vehicle from any angle, greatly increasing the visibility of anyone who wears it. ReflectYourGear material can increase pedestrians’ ability to be seen from 500 feet away, ensuring drivers have plenty of time to see and react.